Abstract

Not unlike every other aspect of society, the current religious climate of the world is experiencing modernization. The traditional model that has been in place since the dawn of religion is proving to be outdated and out of touch with a society that is increasingly pulled in increased directions. Exploring changes to religious institutions from a business perspective can allow for a more modern approach to evangelism. Without changing a religion’s beliefs, it is necessary to explore more modern ways to effectively communicate faith to meet the spiritual needs of society.

Key words: Religion, Business, Modernization